婴童衣物洗涤剂中生物酶的应用

Research Progress on Infant Child Laundry Detergent

在品质化消费升级的驱动下,中国母婴用品市场近年来呈现稳健增长态势。而作为母婴用品市场的重要组成部分之一,婴童衣物洗涤剂市场增长显著,且相较于成人衣物洗涤剂市场更加高端。与此同时,出于使用群体的特殊性,消费者对于婴童衣物洗涤产品也有着更为复杂的诉求。通过从消费者需求出发,探讨生物酶如何能帮助打造更温和、更绿色的婴童衣物洗涤产品,助力企业为消费者带来更好产品体验,用创新解锁增长。

Driven by the upgrading of quality consumption,steady growth has been observed in China infant and child market in recent years.As an important part of the mother infant market,the infant laundry detergent market has grown significantly,and is more high-end than the adult laundry detergent market.Meanwhile,consumers also have more complicated needs for this product category.This article will talk about how enzyme can help develop milder and greener formulation for infant and child laundry detergent,so as to bring better product experience for consumers and empower the innovation-driven growth of brands and manufactures.