网络语境下江南古镇集体记忆识别分析

Collective Memory Identification of Jiangnan Ancient Town in the Network Context

江南古镇因较完整的传统建筑风貌、特色的选址格局,是承载传统文化与栖居情感的载体,更是当地历史文化的重要记忆场所。借助《记住乡愁》纪录片,通过网络语境下的视频文本分析法,对江南古镇集体记忆元素及维度进行识别。研究发现:江南古镇集体记忆可划分为记忆主体、记忆客体、记忆载体三个维度,并进一步细分为16项元素。结合集体记忆情感分析,构建集体记忆模型,理清集体记忆与集体行为间的关系,为记忆的传统与活化作理论支撑。最后结合研究结果对古镇发展提出建议,以保护古镇特色要素、延续古镇集体记忆、平衡乡建发展进而重塑古镇活力。

Due to its relatively complete traditional architectural style and characteristic location pattern, Jiangnan ancient town is not only a carrier of traditional culture and living emotions, but also an important memory place for local history and culture. Through the video text analysis method in the network context, with the help of the documentary Remember Homesickness, the elements and dimensions of the collective memory of the ancient town in the south of the Yangtze River were identified. The research finds that the collective memory of Jiangnan ancient town can be divided into three dimensions, namely memory subject, memory object, and memory carrier, and 16 elements. Based on the emotional analysis of collective memory, the paper constructed a“memory-behavior”model. Finally, it put forward suggestions for the development of ancient towns based on the research results. It is suggested to protect the characteristic elements of the ancient town, continue the collective memory of the ancient town, balance the development of the township, and reshape the vitality of the ancient town.