吉林省冰雪旅游的特点、定位及发展策略

The Characteristics,Orientation and Development Strategy of Ice and Snow Tourism in Jilin Province

吉林省雪质松软、雪期长,发展冰雪旅游具有得天独厚的资源优势,成本较低、且冰雪旅游产品特色鲜明,雪场、雪道的质量居于全国之冠。吉林省适合开发体育冰雪游,康养、健身冰雪游等冰雪旅游产品,冰雪旅游将成为吉林省旅游业的核心产业和支柱产业,吉林省将成为东北亚冰雪旅游产业区域性中心。为了能更好地促进冰雪旅游的发展,吉林省应充分发挥自身优势,打造特色冰雪旅游精品;创新营销,形成稳定的客源市场;进一步推进文旅融合,培育地方冰雪文化;实施“区域冰雪旅游”发展战略,加强协调与合作。

The winter snow is soft,the snow period is long and therefore the development of ice and snow tourism has a unique advantage in Jilin Province. At present,the ice and snow tourism products in Jilin Province have distinct characteristics,the ski resorts have their own characteristics and the quality of the ski resorts and snow trails rank first in the country. Ice and snow tourism will become the core and pillar industry of tourism in Jilin velop ice and snow tourism resources,Jilin Province should give full play to its own advantages to create high quality ice and snow tourism products;innovate marketing to form a stable source market;further promote the in tegration of culture and tourism and cultivate local ice and snow culture;implement“regional ice and snow tourism”develop strategies and strengthen coordination and cooperation.