“短视频电商”现象分析及对我国电商发展研究

Analysis of “Short Video E-commerce” Phenomenon and Research on China’s E-commerce

随着信息技术的飞速发展,我国已经步入了互联网时代。如今,网络已经广泛应用到人们的日常生产与生活中,在这种情况下,短视频日渐流行,使得短视频电商应运而生。作为一种全新的电子商务模式,短视频电商具有良好的发展前景,但也存在着一定的问题,在一定程度上限制了电商的发展。本文对当下我国短视频电商的现状进行了研究,分析了短视频交易日渐流行的原因,提出了目前短视频电商存在的问题,并探讨了短视频电商的出现对我国电子商务发展的影响。

With the rapid development of information technology,China has entered the era of the Internet.Now,the Internet has been widely used in people’s daily production and life.Under this circumstance,short videos are becoming more and more popular,which in turn makes short video e-commerce emerge.As a brand-new e-commerce model,it has favorable development prospects,but there are also certain problems that limits the development of e-commerce to a certain extent.This paper studies the current status of short video e-commerce in China,analyzes the reasons why short video trading is becoming more and more popular,puts forward the problems that exist in short video e-commerce,and discusses the impact of the emergence of short video e-commerce on the development of e-commerce in China.