山东金乡农产品出口贸易SWOT分析及对策——以大蒜出口贸易为例

SWOT Analysis and Countermeasures of Agricultural Products Export Trade in Jinxiang,Shandong——Taking Garlic Export Trade as an Example

本文在分析山东金乡大蒜出口贸易现状基础上,应用SWOT分析方法,对其存在的外贸综合服务平台、标准化、品牌影响力、科技创新和市场营销等方面的优势,大蒜品质、出口结构、无序竞争等方面的劣势,健康消费理念、国家政策支持等方面的机会和国外反倾销、技术性贸易壁垒等方面的威胁进行仔细分析,有针对性地提出促进山东金乡大蒜出口贸易的对策建议,以供参考。

On the basis of analyzing the current situation of garlic export trade in Jinxiang,Shandong province,this paper uses the SWOT analysis method to analyze the existing advantages of comprehensive foreign trade service platform,standardization,brand influence,scientific and technological innovation and marketing,and the disadvantages of garlic quality,export structure,disorderly competition,as well as healthy consumption concept,national policy support and other opportunities and foreign anti-dumping,technical barriers to trade and other threats.In order to put forward targeted countermeasures and suggestions of promoting Jinxiang garlic export trade.