数字化转型对企业绩效的影响研究——以绍兴纺织企业为例

Research on the Impact of Digital Transformation on Enterprise Performance——Taking Shaoxing Textile Industry as an Example

纺织业是绍兴地区的支柱产业,对经济发展起着不可替代的推动作用。当前,绍兴纺织企业构成主要为中小型企业,存在着创新能力不足、普遍缺少数字化思维、产业缺少有机协作等问题。本文基于技术创新理论、战略转型理论,提出数字化转型对企业绩效的潜在影响是通过技术创新能力的中介作用来实现,同时引入战略导向作为调节变量探究数字化转型、技术创新能力和企业绩效的关系,以绍兴纺织企业的管理层和员工为研究对象,对211份调研数据进行实证分析。研究表明,数字化转型对纺织企业绩效有显著的正向影响;技术创新能力在数字化转型和企业绩效之间起部分中介作用;战略导向有显著的负向调节作用。

The textile industry is the pillar industry in Shaoxing,which plays an irreplaceable role in promoting economic development.At present,Shaoxing textile enterprises are mainly composed of small and medium-sized enterprises,which have problems such as insufficient innovation ability,general lack of digital thinking,and lack of organic cooperation in the industry.Based on the theory of technological innovation and strategic transformation,this paper puts forward that the potential impact of digital transformation on enterprise performance is achieved through the intermediary role of technological innovation ability.At the same time,it introduces strategic orientation as a regulating variable to explore the relationship between digital transformation,technological innovation ability and enterprise performance.Taking the management and employees of Shaoxing textile enterprises as the research object,this paper makes an empirical analysis of 211 survey data.The research shows that digital transformation has a significant positive impact on the performance of textile enterprises;technological innovation capability plays a partial intermediary role between digital transformation and enterprise performance;strategic orientation has a significant negative regulatory effect.