“智慧广电”的构建及其发展方向研究

Research on the Construction and Development Direction of “Smart Radio and Television”

“智慧广电”是广播电视媒体深度融合、广播电视行业高质量发展的基础所在。在国家政策方针、科技企业、广播电视企业的合力下,广播电视行业迈入快车道。为增强社会服务能力,广播电视行业需结合“智慧广电”内涵,搭建观念、技术与业务相融合的“智慧广电”体系,并结合市场发展规律,明晰广播电视行业的未来发展方向,提高资源整合度。

“Smart radio and television” is the foundation for the deep integration of radio and television media and the high-quality development of the radio and television industry. With the joint efforts of national policies, scientific and technological enterprises and radio and television enterprises, the radio and television industry has entered the fast lane. In order to enhance the social service capacity, the radio and television industry needs to combine the connotation of “smart radio and television”, build a “smart radio and television” system integrating concept, technology and business, and clarify the future development direction of the radio and television industry and improve resource integration in combination with the market development law.