摘要
游客价值共创行为是旅游满意度的重要预测因素,对二者之间的作用机制和边界条件进行分析具有重要意义。文中通过构建一个有调节的中介模型,探讨了旅游体验价值在游客价值共创行为影响旅游满意度过程中的中介作用以及社会支持的调节作用。结果表明:游客价值共创行为对旅游满意度具有显著的正向影响,旅游体验价值部分中介了游客价值共创行为对旅游满意度的影响作用,社会支持不仅正向调节了游客价值共创行为与旅游体验价值的关系,同时也调节了旅游体验价值在游客价值共创行为与旅游满意度之间的中介作用。
Tourist value co-creation behavior is an important factor affecting their satisfaction,and it is important to analyze the mechanism of action and boundary conditions between the two.By building a moderated mediating effect model,the mediating role of tourism experience value in the process of tourist value co-creation behavior affecting tourist satisfaction and the moderating role of social support were discussed.The empirical analysis based on 445 valid samples shows that tourist value co-creation behavior has a significant positive impact on tourist satisfaction,and tourist experience value plays a partially mediating role between tourist value co-creation behavior and tourist satisfaction.Social support not only positively moderates the relationship between tourist value co-creation behavior and tourist experience value,but also moderates the mediating effect of tourist experience value between tourist value co-creation behavior and tourist satisfaction.
作者
李如友
石张宇
LI Ruyou;SHI Zhangyu(School of Humanities and Social Sciences,Yancheng Institute of Technology,Yancheng224051;Zhejiang Gongshang University Hangzhou College of Commerce,Hangzhou311599,China)
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2022年第8期201-208,共8页
Journal of Arid Land Resources and Environment
基金
国家社会科学基金项目(18BJY193)
教育部人文社会科学基金青年项目(19YJC630083)资助。
关键词
游客价值共创行为
旅游满意度
旅游体验价值
社会支持
tourist value co-creation behavior
tourist satisfaction
tourist experience value
social support
