短视频生态下非遗文化空间的生产和消费

Production and Consumption of Intangible Cultural Heritage Space under Short Video Ecology

在传统的非遗传播传承的文化空间日渐消解的同时,开放、多元、活态的媒介空间不断扩展文化空间的边界,使其承担起文化生产与再生产的功能。媒介空间中文化空间的复兴,使非遗突围进入新的安身立命之所。本文从可见性切入,关注作为关系生产的社会化媒体的崛起,如何使得空间在权力和资本共谋之下,产生全新的文化空间,原来的碎片空间又如何被抛向可见性的全景视域。借助短视频拓展传播渠道和范围,吸引年轻群体的积极关注和参与,并基于短视频生产链设置非遗短视频传播机制,成为构建活态传播传承的新路径;同时,文化场域在遭遇媒介场域的反噬后,短视频这一新媒介传播的风口形式,并没有带来非遗活态传播的理想效果。

While the traditional cultural space of intangible cultural heritage dissemination and inheritance is gradually dissipating,the open,diverse and dynamic media space continues to expand the boundary of cultural space,making it assume the function of cultural production and reproduction.The revival of the cultural space in the media space enables the intangible cultural heritage to break through and enter a new place to live.This article starts from visibility and focused on the rise of social media as relational production.It attempts to find out how to make space under the conspiracy of power and capital to generate a new cultural space,and how the original fragmented space is thrown into the panoramic vision of visibility.It has become the new path of building dynamic communication heritance to,with the help of short video,expand communication channels and scope,attract the active attention and participation of young groups,and set up a short video communication mechanism for intangible cultural heritage based on the short video production chain.At the same time,the cultural field is encountering media,after the backlash of the field,the short video,the new medium of communication,did not bring the ideal effect of the live communication of intangible cultural heritage.