新媒体时代高校“微思政”个性化教育新理路——基于长尾理论的探讨

The New Line of the Personalized Education with “Micro Ideological and Political Education” Model in New Media Era in Colleges and Universities——Discussion Based on the Long Tail Theory

基于长尾理论视角下的“微思政”,是新媒体时代高校思想政治教育的一种新形式,教育者要积极参与其中加以运用。其长尾效应可以为“微思政”的教育空间、产品生产、个性需求、教育效果带来最大化效益,为高校思想政治教育融合“微媒体”、搭建“微平台”、开发“微产品”、提升“微话语”、关注“微个体”,提供了新动能、新导向、新要求、新视角,实现高校“微思政”在新媒体时代的理路创新。

“Micro ideological and political education” based on the perspective of the Long Tail theory is a new form of ideological and political education in colleges and universities in the new media era, and educators should actively participate in it and apply it. The Long Tail effect can be maximized in micro ideological and political education, production, customized demand,and educational effect. It provides new energy, new orientation, new requirements, and new perspective for “micro media fusion”,“micro platforms” and “micro products”, and innovates new paths for new media.