眼镜造型设计比例与材料属性对用户决策的影响

The Influence of Glasses Form Design Proportion and Material Properties on User’s Decision

造型比例与尺度变化影响用户对产品的感知,已有研究多从美学角度分析比例与尺度,为探究比例与尺度对用户购买决策的影响,本研究采用控制实验的方法,控制造型比例与产品材料,分析其对用户的眼动与决策倾向,发现眼镜造型的宽高比越大,眼动注视时间越长,年轻用户更倾向于选择宽高比大的设计方案。

Modelling proportion and scale change influence user perception of products,however,most of the existing studies analyze the proportion and scale from the perspective of aesthetics.In order to explore the impact of proportion and scale on users’purchase decision,this study uses the method of control experiment to control the modeling proportion and product materials,and analyzes their eye movement and decision-making tendency to users.It is found that the larger the aspect ratio of glasses,the longer the eye movement fixation time,and young users are more likely to choose a design with a large aspect ratio.