政府公信力变化的微观考察——一个典型案例研究

Government-Public Interaction on Internet at the Micro-Level and the Change of Political Trust in the Process:A Case Study of the Fire Incident in D District,B City

随着互联网对政治生活的渗透,公众与政府之间互动愈发频繁。现有研究揭示,网络互动频次与公众对于政府的信任水平负相关。然而,该结论是否在微观层面同样适用尚未可知。本研究意在通过典型案例分析回应该问题。文章首先进行理论探讨,提出微观层面网络互动影响政府公信力的理论模型,同时基于信任与合作的等价关系提出识别信任态度变化的四个推论命题。然后分别以两者作为分析框架和判断依据,对2017年发生于B市D区的火灾事件进行分析。研究发现网络互动确实对政府公信力造成负面影响,过程中主要是四个机制在发挥作用:经验锚定、偏好选择、信息发酵、顾虑确认。作为对策,政府应该在网络互动中保持对舆情变化的敏感度,讲究回应策略的同时谨慎使用强制性手段。

The public-government interaction happens frequently,while Internet is penetrating into people’s political life.Existing research reveals a negative correlation between the frequency of online interaction and political trust.However,it has yet to be certificated in micro level,nor do the mechanisms be explored.This paper aims to figure it out through the study and analysis of a typical case.First,it is discussed that how could online interaction influence political trust as well as how to qualitatively evaluate the change of political trust based on the equivalence relation of cooperation and trust.Under such analysis frame,a case study of the November 18^(th) fire incident in D district,B city indicates that online interaction indeed causes the loss of political trust and there are mainly four mechanisms work in the process:experience anchoring,preference selection,information fermentation,concern confirmation.To reduce the negative impact on political trust,government had better be sensitive to Internet public opinion and response to public demands tactically,especially being cautious with enforcement.