摘要
基于新时期沈阳城市品牌形象传播的需要,“鸡架之城”这一新的传播符号在城市精神的概括和弘扬、借力消费主义文化的势能、具备较强话题性和商业变现能力等方面表现突出,有望助推沈阳城市品牌形象传播翻开全新一页。
"The eldest son of the Republic" have already can’t satisfy the need of shenyang city brand image transmission in the new period, "City of Chicken Rack", a new communication symbol, came into being, which has outstanding performance in summarizing and carrying forward the city spirit, leveraging the potential energy of consumerism culture, having strong topicality and commercial liquidity, showing a perfect continuation of the super symbol of "the eldest son of the Republic", and is expected to boost the communication of Shenyang city brand image to a new page.
作者
庞铁明
姜希
Pang Tieming;Jiang Xi
出处
《理论界》
2022年第5期79-83,共5页
Theory Horizon
基金
2021年沈阳市哲学社会科学规划课题常规课题“关于沈阳新时代城市形象展示的对策研究”(项目编号:SY202115L)的研究成果。
关键词
沈阳
超级符号
品牌
城市形象
鸡架之城
Shenyang
super symbol
brand
city image
the city of chicken racks