The Characteristic Differences between Ecological Culture and Low-carbon Tourism Cognition under the Vision of Carbon Neutrality

碳中和愿景下生态文化与低碳旅游认知的特征差异

Ecological culture has a low-carbon attribute,which coincides with the concepts of energy conservation and emission reduction in low-carbon tourism.Analyzing the differences in the public perception of the two is of great significance for achieving the carbon neutral goal of tourism.Firstly,the views of nature,equality and ecology in ecological culture,as well as the cognition and participation willingness for low-carbon tourism were identified by using the principal component analysis method.Secondly,all samples were divided into four types of ecological culture cognition:sufficient,relatively sufficient,general and poorer,by the K-means clustering method.Thirdly,significant differences in the low-carbon tourism cognition among different types were revealed by using the ANOVA method.Finally,the influences of the main demographic characteristics on the low-carbon tourism cognition were analyzed.This analysis showed that gender,age,education level and income level had significant differences in some aspects of low-carbon tourism cognition and participation willingness,especially education level.On this basis,several corresponding strategies were put forward for managing the cognitive differences of the different types,which could contribute to the realization of the carbon neutral vision of tourism.

生态文化的低碳属性与低碳旅游的节能减排理念不谋而合,辨析公众对二者的认知差异,对实现旅游业碳中和目标具有重要意义。首先,本文利用主成分分析法识别出生态文化的自然观、平等观与生态观,以及低碳旅游的认知和参与意愿。其次,利用K均值聚类法将所有样本分为充分型、较充分型、一般型和较差型四类生态文化认知群体。第三,利用ANOVA方法检验出不同群体对低碳旅游认知均存在显著差异。最后,重点分析了主要人口统计学特征对低碳旅游认知的影响,得出性别、年龄、受教育程度与收入水平在部分低碳旅游认知和参与意愿上存在明显差异,尤以受教育程度影响最大。在此基础上,针对不同群体的认知差异提出了相应策略,研究结论有助于旅游业碳中和愿景的实现。