基于矛盾分析法的食品包装设计同质化问题研究

Research on the Homogenization of Food Packaging Design Based on Contradiction Analysis Method

包装是产品营销的关键因素,随着市场竞争的加剧,包装同质化现象同消费者个性化需求之间的矛盾显著。矛盾分析法作为马克思主义哲学中的重要组成部分,对分析当前社会中所表现或存在的矛盾具有普遍的适应性,同样也适用于食品包装设计同质化现象的矛盾。本文以矛盾分析法为起点,立足于食品包装设计的发展现状,分析食品包装设计同质化的原因及相关矛盾,结合相关方法论对食品包装设计同质化问题提出相应的解决对策,并使用优质案例进行佐证,以促进食品包装设计与商业价值更好地结合。

Packaging is the key factor of product marketing.With the intensification of market competition,the contradiction between packaging homogeneity and consumers’personalized needs is significant.As an important part of Marxist philosophy,contradiction analysis has universal adaptability to the analysis of contradictions in the current society,and it is also applicable to the contradiction of homogenization of food packaging design.Based on the development status of food packaging design,this paper takes the contradiction analysis method as the starting point,analyzes the reasons for the homogenization of food packaging design and related contradictions,puts forward corresponding solutions to the homogenization of food packaging design in combination with relevant methodologies,and uses high-quality cases to support it,so as to promote the better combination of food packaging design and commercial value.