情绪和信息呈现方式对新冠疫苗接种意愿及态度的影响

Influence of Emotion and Style of Information Presentation on Intention and Attitude Towards COVID-19 Vaccination

考察不同情绪下信息呈现方式对新冠疫苗接种意愿和态度的影响。实验1表明,无论个体处于何种情绪(中性、快乐和愤怒),叙事信息和非叙事信息均能增强接种意愿和态度。实验2使用了更丰富的信息,结果显示,无论个体处于何种情绪(中性、快乐和愤怒),叙事和非叙事信息都增强了新冠疫苗接种意愿;叙事信息增强了对疫苗接种的态度,但非叙事信息并没有明显的效果。结果表明,无论个体处于中性、正性(快乐)还是负性(愤怒)情绪,叙事和非叙事信息都能有效地提高新冠疫苗接种意愿。然而,采用更丰富的叙事信息对改变新冠疫苗接种态度可能更有利。

This study examined the joint effects of information format and emotions on intention to receive and attitude towards COVID-19 vaccination.Experiment 1 showed that both narrative and non-narrative information enhanced vaccination intention and attitude,regardless of whether participants were in a neutral,happy,or angry state.Experiment 2,in which richer information was used,showed that,regardless of emotional state,both narrative and non-narrative information enhanced intention to receive vaccination;narrative information enhanced attitude towards vaccination,but non-narrative information did not have a significant effect.This study suggests that both narrative and non-narrative information can be effective in increasing the intention to receive COVID-19 vaccination,independent of individuals'emotional state.However,it may be more advantageous to employ richer narrative information to bolster the attitude towards COVID-19 vaccination.