工装品牌本土化设计研究——以品牌PRONOUNCE为例

Research on Localization Design of Tooling Brand:A Case Study of PRONOUNCE

随着国潮风格的崛起,我国也开始出现了一批顺应国潮风格的本土化工装品牌,在这一背景下,工装品牌的设计将成为设计师或行业广泛关注的工装发展趋势。文章基于本土化的设计理念,以先锋设计师品牌PRONOUNCE为例并对其分析,从设计形式语言的角度,分别对品牌PRONOUNCE的装饰、工艺、面料、视觉识别以及色彩等方面展开研究,试图通过品牌个案分析的方式探讨出本土工装品牌中存在的共性问题,最后提出设计方面的解决方案。

With the rise of the Chinese style,a number of local clothing brands have begun to appear.In this context,the localization of tooling brands will become a long-term trend that designers or the industry pay attention to.Based on the localized design concept,this paper takes the pioneer brand PRONOUNCE as an example,and make analysis from decoration,craftsmanship,fabric,visual identity and color.It tries to explore the common problems existing in local tooling brands through brand case analysis,and finally proposes a design solution.