期刊文献+

喜茶的商业模式分析——基于价值论视角 被引量:2

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摘要 “互联网+”是信息技术发展的结合,其显著的数字化特征深刻地影响着商业的发展。喜茶正是“互联网+”时代孕育出来的一个典型企业。文章从企业经营的价值论出发,从价值主张、价值创造、价值传递、价值获取四个维度分析喜茶的商业模式,为国内企业提供商业模式创新以及经营思维的思路。
作者 黄嘉陶
出处 《中国市场》 2022年第23期118-120,共3页 China Market
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