摘要
生鲜食品的需求受价格及货架分配影响较大,作为价格敏感型商品,它们的定价会直接影响到零售商的利润以及补货策略。文章将生鲜品的质量变化纳入零售链的利润模型中,协同考虑生鲜食品的定价、补货策略及货架分配策略,通过证明与简单的搜索算法,快速找到最优定价与货架分配联合最优解。结果显示定价与货架分配的联合决策能够更加合理地利用货架资源,有效减少腐败变质带来的损失,提高零售商利润。同时,通过敏感性分析发现,不同规模的生鲜零售商由于成本结构不同,可采取不同的竞争策略。
The demand of fresh food is greatly affected by price and shelf allocation.As price-sensitive commodities,their pricing will directly affect retailers profits and replenishment strategies.In this paper,the quality change of fresh products is incorporated into the profit model of retail chain,and the pricing,replenishment strategy and shelf allocation strategy of fresh food are considered together.Through proof and simple search algorithm,the joint optimal solution of optimal pricing and shelf allocation can be found quickly.The results show that the joint decision of pricing and shelf allocation can make more reasonable use of shelf resources,effectively reduce the loss caused by spoilage and improve retailers profits.At the same time,sensitivity analysis shows that different scale fresh food retailers can adopt different competitive strategies due to different cost structures.
作者
杨帅
黄湘萌
王俊斌
YANG Shuai;HUANG Xiang-meng;WANG Jun-bin(Changshu Institute of Technology,Suzhou,Jiangsu 221500;Postdoctoral Station of Management Science and Engineering,Fudan University,Shanghai 200433)
出处
《供应链管理》
2022年第8期49-59,共11页
SUPPLY CHAIN MANAGEMENT
基金
国家自然科学基金资助项目“基于提高顾客粘性的仓店一体化生鲜品零售供应链优化策略研究”(71901042)
中国博士后科学基金项目“社交电商环境下的平台供应链合作与服务模式研究”(2021M690654)
江苏省高校哲学社会科学研究重大项目“双循环新发展格局下江苏先进制造业智能化建设研究”(2021SJZDA033)。
关键词
货架分配
定价
生鲜食品
质量监控
shelf space allocation
pricing strategy
perishable food
quality control
