流量时代的身体意象与消费体验

Body Imagery and Consumer Experience in the Era of Flow

流量时代信息的生产和存在方式把人的存在以及社会关系极大地加以激活。数字身体的频繁唤醒和使用,已经让个体非常习惯在物理身体和数字身体两重形态双向切换。数字身体已经将个体置于随时能够启动社会关系的准活跃状态,个体也能够持有意识同一性,以毫无陌生感的方式进入网络世界。虽然人们在网络空间和现实空间的行为表达与呈现会有差异,但数字身体所联结起的空间实践已经成为建构和维系个体社会认同的重要依靠。在身体消费和消费身体的两重化活动中,个体会不断制造出追棒热点、抬升社会关注热度。身体消费属于个体在劳动生产之外,消耗经济成本的偏娱乐消遣活动,这种身体实践是资本引领的次生品。消费身体则转化为在网络时代,个体希冀成为受人瞩目的网红而具有精神生产和利益交换的劳动行为,这种身体实践是偶像化和符号化地追逐经济收益与社会情感的活动。

The way that information is produced and exists in the age of flow has greatly activated human existence and social relations.The frequent awakening and use of digital body has made individuals very accustomed to switching between physical body and digital body.The digital body has placed the individual in a quasi-active state capable of initiating social relationships at any time,and the individual is also able to hold conscious sameness and enter the online world with no sense of strangeness.Although there are differences in the expression and presentation of people’s behavior in cyberspace and real space,the spatial practices linked by the digital body have become an important reliance for constructing and maintaining individual social identity.In the dual activities of body consumption and consumption of body,individuals will continue to create hot spots to catch up with the stick and raise the heat of social attention.Physical consumption belongs to recreational activities that consume economic costs besides labor production.This physical practice is a secondary product led by capital.Body consumption is transformed into the labor behavior of spiritual production and benefit exchange in the Internet era,in which individuals hope to become a highprofile Internet celebrity.This physical practice is an idolized and symbolic activity of chasing economic benefits and social emotions.