后疫情时代下中医药文化国际传播的影响力评价及提升对策

Influence Evaluation of International Communication of Chinese Medicine Culture in the Post Epidemic Era and Its Improving Measures

基于大型语料库和语料分析技术,对后疫情时代中医药文化国际传播影响力作全面调查和分析。同时,以评价系统为理论框架,剖析海外新闻媒体和大众对中医药文化的情感态度和价值判断,发现部分海外媒体和民众认可中医药文化,期盼本国或本地区采用中医药治疗方案或中西医结合方案防治新冠肺炎。为提升中医药文化国际传播影响力,提出构建立体化传播模式;挖掘抗疫故事,讲好中医药全球故事;加强规划纲要、政策法规的对外传播;加强政策引导,完善中医药文化国际传播机制等对策,为推进中医药文化国际传播提供参考。

Based on a large corpus and corpus analysis technology,the study conducted comprehensive investigation and analysis of the international communication influence of Chinese medicine culture in the post epidemic era.At the same time,the evaluation system was used as a theoretical framework to analyze the emotional attitudes and value judgments of overseas news media and the general public towards Chinese medicine culture.It was found that some overseas media and people recognized Chinese medicine culture and expected their own countries or regions to adopt Chinese medicine treatment protocols or combined Chinese and western medicine protocols to prevent and treat novel coronavirus pneumonia.In order to enhance the international communication influence of Chinese medicine culture,the study proposes the following countermeasures such as building a three dimensional communication model,tapping the anti epidemic stories and telling the global good stories of Chinese medicine,boosting the foreign communication of planning outlines together with policies and regulations,strengthening policy guidance,and improving the mechanism of international communication of Chinese medicine culture to provide references for promoting the international communication of Chinese medicine culture.