基于感性工学与符号推演的湖南省博物馆文化创意产品设计

DESIGN OF CULTURAL AND CREATIVE PRODUCTS OF HUNAN MUSEUM BASED ON PERCEPTUAL ENGINEERING AND SYMBOL DEDUCTION

为推进博物馆文化创意产品设计的发展和社会价值的提升,探索一种基于感性工学和符号推演的博物馆文化创意产品设计方法。文章提出了感性工学与符号推演结合的设计模型,并以此得出博物馆文化创意产品设计流程。以湖南省博物馆为例,采用“策略量化—策略可视化—策略落实”的研究思路,进行用户感性调研,提取量化数据,继而借助意象尺度图,将设计原则进行可视化处理。最终以符号推演开展实践,锁定承载文物、符号化文物特征,优化并完成系列文化创意产品设计。感性工学与符号推演结合的设计方法为博物馆文化创意产品设计提供了新思路及切实有效的可行路径。

In order to promote the development of museum cultural and creative design and the promotion of social value,explore a museum cultural and creative product design method based on sensibility engineering and symbolic deduction.A design model combining perceptual engineering and symbolic deduction is proposed,and based on this,the design process of museum cultural and creative products is obtained.Taking Hunan Provincial Museum as an example,the research idea of"strategy quantification-strategy visualization-strategy implementation"is adopted to conduct user perceptual research,extract quantitative data,and then use the image scale map to visualize the design principles.Finally,the practice of symbolic deduction will be carried out,the characteristics of bearing cultural relics and symbolic cultural relics will be locked,and a series of cultural and creative designs will be optimized and completed.The design method combining perceptual engineering and symbolic deduction provides new ideas and practical and effective paths for the design of museum cultural and creative products.