基于电商销售数据的红枣产品营销对策分析——以山西吕梁B企业为例

Marketing Strategy Analysis of Jujube Products Based on E-commerce Sales Data of B Company in Lvliang

随着经济和科技的不断发展,农产品网络平台销售逐渐兴起。吕梁是山西省面积最大的传统的红枣生产加工区,全市县域农产品电子商务的发展速度属于全省前列。对吕梁市典型红枣企业B企业的周期网络销售数据进行分析,得出相应的营销发展建议,对同类农产品电商销售策略的制定具有一定参考意义。

With the continuous development of economy and science and technology,online platform sales of agricultural products gradually rise.Lvliang is the largest traditional jujube production and processing zone in Shanxi Province.This paper analyzes the network sales data of the typical date of B in Lvliang City,gives corresponding marketing development suggestions.It has certain reference significance to the sales of similar agricultural products.