困境与突围:内蒙古本土戏剧演出市场分析

Dilemma and Breakthrough:Inner Mongolia Local Drama Performance Market analysis

内蒙古本土戏剧拥有较高的创作能力,精品剧目数量较多,本应该获得社会效益和经济效益的双丰收。然而,因为政府介入程度较高、缺乏观众基础、产业环境不成熟、重创作轻演出、缺乏市场运营能力等主客观因素,本土戏剧的演出场次较少,市场化不足,致其精神价值有余而经济价值未得到更好的体现。未来还需要合理划定政府与市场的边界、合力推动演艺产业发展、建立以演出为中心的运营机制、提升院团的市场运营能力、重视培育观众市场。如此多方协作,才能破除内蒙古本土戏剧演出市场的困境。

Inner Mongolia local drama has a high creative ability and a large number of high-quality dramas,which should have achieved both social and economic benefits.However,due to subjective and objective factors such as a high degree of government involvement,lack of audience base,immature industrial environment,emphasis on creation over performance,and lack of market operation capabilities,local dramas have fewer performances and lack of marketization,resulting in more than spiritual value.Economic value has not been better reflected.In the future,it is also necessary to reasonably delineate the boundary between the government and the market,jointly promote the development of the performing arts industry,establish a performance-centered operation mechanism,improve the market operation capabilities of the troupe,and attach importance to cultivating the audience market.Only with so many parties can the plight of the local drama performance market in Inner Mongolia be solved.