新能源汽车市场环境下第二方用户满意度测评实践探索

The Practice for Customer Satisfaction Investigation from Second Aspect under the New Energy Vehicle Market Environment

文章描述了汽车行业对于新能源汽车市场环境下用户满意度测评的实践探索。阐述了基于可操作的第二方用户满意度测评推进方法,从产品、销售和售后服务3个方面对用户满意度进行动态监测与跟踪,为持续提升用户满意度工作提供了借鉴。

The practical exploration of the automotive industry for the evaluation of user satisfaction in the new energy vehicle market environment is described.The promotion method of customer satisfaction investigation from second aspect based on operability is expounded.The owner s satisfaction is dynamically monitored and tracked from the three aspects of product,sales and after-sales service,which provides a reference for continuously improving customer satisfaction.