融媒体时代红色文化大众化传播探析

ANALYSIS ON THE POPULARIIZATION OF RED CULTURE IN THE ERA OF FUSION MEDIA

融媒体时代,推进红色文化大众化传播,具有提高党的建设科学化水平、提高国家文化软实力、凝聚社会发展力量、满足人民精神文化需求的重要价值。面对新的时代际遇和飞速发展的信息技术,红色文化大众化传播要从传播主体、传播方式、传播内容、传播渠道等方面,把握其发展的基本趋势,发挥融媒体的物理优势,加快技术赋能,通过传播主体转变、传播方式转换、传播内容创新、传播渠道融合等途径,推动红色文化大众化传播,让红色基因代代相传。

Red culture is the best witness to the glorious struggle of the Communist Party of China for a hundred years. It has distinctive national characteristics and revolutionary marks of the times. It is the precious spiritual and cultural wealth of the Chinese nation, covering rich historical connotation, excellent quality and spiritual strength. Promoting the popularization of red culture in the fusion media era has the important value of improving the scientific level of Party building, consolidating the national cultural soft power, condensing social development forces, and meeting the people′s spiritual and cultural needs. In the face of the new era and the increasingly booming information technology, the mass communication of red culture should grasp the basic trend of its development from the aspects of the universality of the communication subject, the matrix of the communication mode, the accuracy of the communication content, and the integration of the communication channels, give full play to the physical advantages of the fusion media, speed up the technological empowerment.Through the transformation of the communication subject, the transformation of the communication mode, the innovation of the communication content, and the integration of the communication channels, we will continue to promote the red culture to be "alive", "friendly", "strong" and "fire", promote the popularization of red culture, effectively realize the practical value of the popularization of red culture, so that the red gene can be passed on from generation to generation, the red blood can continue from generation to generation, and the red socialist country will never change color, so as to gather great strength for the comprehensive construction of a modern socialist country and the adherence to and development of socialism with Chinese characteristics.