摘要
叙事参与是文本接收的心理过程,是衡量新闻叙事效果的一种途径。为了解融合新闻交互性对叙事参与的影响,运用实验法在大学生群体中对不同交互版本融合新闻的叙事接收过程进行了实验比较,从叙事理解、注意聚焦、情感参与、临场感、分享等多层面探讨了交互性融合新闻的接受情况和叙事参与效果。实验结果发现,用户对高交互性融合新闻喜欢程度显著高于低交互性融合新闻;高交互性融合新闻的叙事参与高于低交互性融合新闻,其中在注意聚焦、叙事理解、情感参与层面,高交互性融合新闻优于低交互性融合新闻,临场维度差异不显著;用户对高交互性融合新闻的分享意愿显著高于低交互性融合新闻,这有助于深层理解新闻参与,对认识新闻交互设计和融合新闻效果有一定的参考价值。
Narrative engagement is a psychological process of text reception and a way to measure the effects of journalistic narration.In order to understand the effects of interactivity on narrative engagement in convergent news,the experimental method is adopted to compare and analyze the narrative reception process and behaviour in different interactive convergence news.The effects and the narrative engagement of interactive convergent news are discussed from the perspective of narrative understanding,attention focus,affective involvement,presence,and sharing.The results indicate that users prefer highly interactive news to less interactive ones.The narrative engagement of highly interactive news is better than that of less interactive ones in the aspects of attention focus,narrative understanding and emotional engagement,but there is no significant difference in the aspect of Narrative presence regarding both types of news.This provides a useful guideline for the interactive design of convergent news and its communication effects.
作者
杜付贵
DU Fugui(School of Journalism and Communication,Henan University of Technology,Zhengzhou 450001,China)
出处
《河南工业大学学报（社会科学版）》
2022年第3期104-111,共8页
Journal of Henan University of Technology:Social Science Edition
基金
河南省哲学社会科学规划项目(2021BXW009)
河南省高校人文社科项目(2022-ZZJH-455)
河南工业大学融合新闻学课程思政项目。
关键词
交互性
融合新闻
叙事参与
传播效果
情感参与
interactivity
convergent news
narrative engagement
communication effects
emotional engagement
