少数民族刺绣在文创产品设计中的应用研究——以云南省漾濞县鸡街乡彝族刺绣为例

APPLICATION OF ETHNIC EMBROIDERY IN THE CULTURAL PRODUCT DESIGN——TAKING YI EMBROIDERY IN JIJIE TOWNSHIP,YANGBI COUNTY,YUNNAN PROVINCE AS A CASE

发掘传统彝族刺绣文化资源和设计元素,创造出符合现代审美的丝巾文创产品,探索出一条少数民族刺绣与文创产品设计融合发展之路。综合运用实地调研法和文献资料法研究云南省漾濞县鸡街乡彝族刺绣,分析当地彝族的文化渊源和刺绣的特点,发掘其中的文化资源,用文创产品设计的视角提取彝族刺绣的设计元素,创作出"虎嗅茶花"系列丝巾文创产品。为少数民族刺绣转化为现代文创产品设计提供借鉴。

Explore the cultural resources and design elements of traditional Yi embroidery,create silk scarf cultural product design in line with modern aesthetics,and explore a road of integrated development of ethnic minority embroidery and cultural product design.Comprehensively using the methods of field investigation and literature,this paper studies the Yi embroidery in Jijie Township,Yangbi County,Yunnan Province,analyzes the cultural origin and characteristics of the local Yi embroidery,explores the cultural resources,extracts the design elements of Yi embroidery from the perspective of cultural product design,and creates a series of silk scarf cultural product design of "tiger sniffs camellia".It provides a reference for the transformation of ethnic minority embroidery into modern cultural product design.