产品设计策略研究对用户体验的变化影响——以手机产品为例

PRODUCT DESIGN STRATEGY RESEARCH ON THE IMPACT OF CHANGES IN USER EXPERIENCE——TAKE MOBILE PHONE PRODUCTS AS AN EXAMPLE

产品设计的策略对用户体验会产生一定的影响,挖掘产品发展路线中设计策略与技术的博弈中的突破点。通过研究国内三款具有典型特征的手机品牌发展史,对产品变化发展的大转折原因进行梳理分析。分析每一阶段产品设计转折点对设计整体发展的影响,总结手机产品设计发展规律,提出未来设计突破方式与构想。通过独有的技术、品牌形象和附加特性等提升综合服务特征来强化产品价值,产品设计成为差异化竞争策略下产品变化的载体。

The strategy of product design will have some influence on the user experience,and tap the breakthrough point in the game of design strategy and technology in the product development route.By studying the development history of three domestic mobile phone brands with typical characteristics,the reasons for the great turning point of product change were combing and analyzing.To analyze the impact of each stage of product design turning point on the overall development of design,summarize the law of mobile phone product design development,and put forward the way and conception of future design breakthrough.Through unique technology,brand image and additional features and other characteristics of services to strengthen product characteristics,product design has become a differentiated competitive strategy under the carrier of product changes.