体验消费视角下商业空间场景IP设计研究——以广州南浦时代广场为例

RESEARCH ON SCENE IP DESIGN OF COMMERCIAL SPACE FROM THE PERSPECTIVE OF EXPERIENCE CONSUMPTION——TAKE GUANGZHOU NANPULI AS AN EXAMPLE

在线上电商的崛起带来的冲击的背景下,探究线下商业转型的新思路。分析体验经济时代下,大众消费需求的转型所带来的商业空间及模式的转变,引入场景IP设计理念,并结合具体案例分析,探索体验消费视角下商业空间转型的新思路。场景IP设计介入商业空间,紧密联系文化、场景、消费者、商业,为消费者提供预期的消费体验,实现艺术的有效传播,提升线下商业竞争力。

Under the background of the impact brought by the rise of online e-commerce,explore new ideas of offline business transformation.Analyze the transformation of commercial space and mode brought by the transformation of mass consumption demand in the era of experience economy,introduce the concept of scene IP design,and combine with specific case analysis to explore new ideas of commercial space transformation from the perspective of experience consumption.The intervention of scene IP Design in commercial space is closely related to culture,scene,consumer and commerce.Provide consumers with the expected consumption experience,realize the effective dissemination of art and enhance the offline business competitiveness.