视觉传达设计在包装设计中的应用研究

The Application of Visual Communication Design in Packaging Design

农产品品牌培育是增强农产品市场营销能力的重要途径之一,是我国农业产业现代化发展的关键工作。在培育过程中,农产品包装是关键环节,是突出农产品特色的重要手段。但事实上,农产品包装过于简单、缺乏创新,难以将丰富的内涵转化为具体的符号,难以为农产品品牌塑造及其影响力的提升提供支持。因此,本文主要针对农产品包装中视觉传达设计的应用展开系统的研究,仅供参考。

Agricultural product brand cultivation is one of the important ways to enhance the marketing ability of agricultural products, and is the key work of the modernization and development of China’s agricultural industry. In the cultivation of agricultural products brand, agricultural products packaging is a very key link, is an important means to highlight the characteristics of agricultural products. But in fact, the packaging of agricultural products is too simple, lack of innovation, it is difficult to transform the rich connotation into concrete symbols, it is difficult to provide support for the brand building of agricultural products and its influence. Therefore, this paper mainly focuses on the application of visual communication design in agricultural products packaging, for reference only.