试论中国传统文化元素在视觉传达设计中的融入

On the Integration of Chinese Traditional Cultural Elements in Visual Communication Design

中华传统文化博大精深包含众多能够运用在视觉传达设计领域中的文化元素,其表现形式多样、寓意丰富,具有很强的设计应用价值与效用。在当下,富有文化内涵是高品质设计的重要标志,能否调动人们与设计作品的情感交流是设计作品成功与否的关键衡量标准。文章主要论述了在视觉传达设计中运用传统元素的范畴及运用原则,希望借此丰富视觉传达设计的作品表现形式,同时助于设计工作者创造出更多具有文化内涵的作品。

The traditional Chinese culture is extensive and profound, and contains many cultural elements that can be applied in the field of visual communication design. With various forms of expression and rich connotations, it has strong design application value and utility. At present, rich cultural connotation is an important symbol of high-quality design,and whether it can arouse people’s emotional communication with the design works is a key measure of the success or failure of the design works. This paper mainly discusses the categories and principles of applying traditional elements in visual communication design, hoping to enrich the forms of visual communication design works and help designers create more works with cultural connotations.