新时期平面设计中视觉审美元素的应用探究

Research on the Application of Visual Aesthetic Elements in the New Era of Graphic Design

伴随我国整体经济的增长,商业广告的类型越发多样,并且十分新颖。在进行平面设计的时候,通过将审美元素渗透进来,可以有效提升产品本身的美观度,从而变得更具吸引力,逐步实现预期的宣传效果。为了提升这些元素的应用水平,设计人员就要予以更多重视,从大众角度出发,把握其结合的效果,继而提升最终产品的质量。本篇文章主要描述了平面设计的概念和视觉审美元素,探讨了视觉审美元素在平面设计的应用,并对于提升视觉审美元素应用效果的方法发表一些个人的观点和看法。

With the growth of China’s overall economy, the types of commercial advertising are more and more diverse,and very novel. In the graphic design, through the penetration of aesthetic elements, can effectively improve the beauty of the product itself, so as to become more attractive, and gradually achieve the desired publicity effect. In order to improve the application level of these elements, designers should pay more attention to it, grasp its combined effect from the public point of view, and then improve the quality of the final product. This article mainly describes the concept of graphic design and visual aesthetic elements, discusses the application of visual aesthetic elements in graphic design, and for improving the application effect of visual aesthetic elements published some personal views and views.