探析新兴媒体在民族民间艺术的传播发展

Exploring the Communication and Development of New Media in National Folk Art

融媒体多样性的开发和利用将为民间艺术的传播与推广提供全新的科学技术手段和传播方法途径,新媒体带来一系列传播方式的革命,改善了传统民间艺术因为传播手段有限、传播范围有限、本土文化气息浓厚造成的传播壁垒。民间艺术也需要在多元文化融合的当代社会背景下重新审视自身的传承与创新问题,艺术与媒体相互结合的趋势,结合大众所接受生活习惯,从发挥新媒体传播优势、重视新媒体传播手段多样、利用新媒体内容分发的传播优势入手,积极推动文化产品在形式、个性化定制、推广等方面的革命,扩大民间艺术自身影响力。

The development and use of the diversity of fusion media will provide new scientific and technological means and ways of communication methods for the dissemination and promotion of folk art. New media have brought about a number of revolutions in communication methods, improving the barriers to communication caused by traditional folk art due to limited means of communication, limited scope of communication and the strong local cultural atmosphere.Folk art also needs to re-examine the issue of its own heritage and innovation in the contemporary social context of multicultural fusion, the trend of combining art and media with each other, combining the audience’s habits of acceptance of life, starting with the advantages of new media communication, attaching importance to the diversity of new media communication means and using the communication advantages of new media content distribution to actively promote a revolution in the form, personalisation and promotion of cultural products, etc. Expand the influence of folk art itself.