文旅融合背景下鲁绣艺术发展策略研究

Research on the Development Strategy of Lu Embroidery Art under the Background of Cultural and Tourism Integration

在文旅融合背景下鲁绣艺术的发展需要走活态传承的道路,致力于解决鲁绣艺术发展的关键矛盾,只有形成鲁绣艺术产品品牌、并且在深耕齐鲁文化的基础上打造鲁绣产品特色,才能形成有效的鲁绣艺术开发策略。从生活的本源出发开发鲁绣艺术产品,是鲁绣艺术活态传承不变的原则。

Under the circumstances of the integration between cultural and tourism, the development of Lu embroidery art needs to follow the principle of dynamic inheritance and commit to solving the key contradiction related to its own development. Only by innovating its own brand of Lu embroidery art products and creating its own characteristics on the basis of in-depth cultivation of Qilu culture, can an effective development strategy be formed. To develop Lu embroidery art products from the origin of daily life is the principle for the dynamic inheritance of Lu embroidery art.