传统文化在国潮插画设计中的应用研究

An Applied Research on the Adoption of Traditional Chinese Culture in the Design of China-Chic Style Illustrations

文化作为一种社会现象,是人在长期劳动和长期创造中形成的产物。同时,文化又是一种历史积淀,是社会在长期发展中形成的历史积淀物。在我国千年的历史发展进程中积累了丰厚的传统文化,在传统文化不断发展与继承的当下散发出了新的生机与活力。随着“国潮”的兴起,传统文化元素在国潮插画中得到了广泛的应用,这不仅对优秀传统文化进行了传承与弘扬,也对文化进行了创新发展。因此,探讨传统文化在国潮插画设计中的应用具有十分重要的意义。

As a social phenomenon, culture exists as a product of human labor and creation over the long period of time. Meanwhile, culture is also the accumulated history of a society and its long-term development. The traditional Chinese culture, which has been enriched through the thousands of years with the development of Chinese history, is now exhibiting new signs of strong energy and vitality by carrying forward its spiritual essence. The traditional Chinese elements, rising along with the advent of China’s native fashion which is called China-Chic, have been broadly adopted in the China-Chic style illustrations. Therefore, delving deep into the combination of traditional Chinese culture and ChinaChic style illustrations is of great importance and significance.