试论海报设计中中国传统文化元素的应用

Application of Chinese Traditional Culture in Poster Design

海报设计加入中国传统元素具有重要意义,不仅为设计创作丰富艺术来源,拓展创作思路,而且对传统文化来说更是发扬创作个性,传承民族文化。与此同时,中国传统元素在海报设计应用过程中存在着一些问题,海报设计缺乏本土特色性表达,针对性不强,定位模糊,传统元素与现代元素结合度不够,没有找准消费者的兴趣点,这些问题都需要针对性去解决。中国传统元素在海报设计中的应用要注重主体性表达,给人一目了然的感受,更要注重时代性表达,提高审美性,使视觉效果更符合大众需求。通过对海报设计中中国传统文化元素的应用分析,以此找到更加合理的海报设计方法。

The addition of Chinese traditional elements is of great value to poster design, which not only enrichis artistic sources and expands creative ideas for design and creation, but also carries forward creative personality and inherits ancient civilization for traditional culture. At the same time, there are some problems in the application of Chinese traditional elements in poster design, such as the lack of local characteristic expression, weak pertinence, fuzzy positioning,insufficient combination of traditional elements and modern elements, and failure to identify consumers’ interest points.All these problems need to be solved pertinently. The application of Chinese traditional elements in poster design should pay attention to the subjective expression, give people a clear feeling, but also pay attention to the expression of The Times, improve the aesthetic, so that the visual effect is more in line with the needs of the public. Through the analysis of the application of Chinese traditional cultural elements in poster design, we can find more reasonable ways and methods of poster design.