书法元素在当代品牌形象设计中的应用

The Application of Calligraphy Elements in Contemporary Brand Image Design

书法艺术是中国古老文化中重要的一部分,对现代品牌形象设计具有丰富的借鉴与启示作用。对品牌特质与书法元素的结合,能够提高品牌辨识度和知名度,唤醒消费者内心民族情感,传播中国品牌的发展潜力和文化思想。本文对书法元素在品牌形象设计的应用价值进行分析,总结其应用形式和方法,并对书法元素融入设计进行创新性思考。

Calligraphy art is an important part of Chinese ancient culture, which has rich reference and inspiration for modern brand image design. The harmonious combination of brand characteristics and calligraphy elements can improve brand recognition and popularity, awaken consumers’ inner national feelings, and spread the development potential and cultural ideas of Chinese brands. This paper analyzes the application value of calligraphy elements in brand image design, summarizes its application forms and methods, and innovatively thinks about the integration of calligraphy elements into design.