论酸性海报设计的色彩运用

On Color Application of Acid Poster Design

新时期,海报设计作为信息传递的艺术载体,亦是一种大众化的宣传工具。随着经济社会高质量发展,设计市场竞争日益扩张,竞争不断升级,海报设计显然已进入“创意”时期。在此背景下,酸性海报以其独特的视觉传达形式逐渐得到重视,有机融合复古风格和未来风格,版面“乱中有序”,整体单调却五彩斑斓是酸性海报设计的色彩搭配特点,金属、流体、科技未来、尖锐几何体、大胆鲜明的配色等是主要的色彩搭配风格。在此基础上,要从酸性色彩形式、色彩内容及色彩主题3个层次进行转型升级,高度重视社会效益的优先性,助力海报设计行业的可持续发展。

In the new era, poster design, as an artistic carrier of information transmission, is also a popular propaganda tool. With the high-quality development of the economy and society, the ever-expanding competition in the design market,and the escalating competition, poster design has clearly entered the “creative” period. In this context, acid posters have gradually gained attention for their unique form of visual communication, organically integrating retro and futuristic styles, the layout is “chaotic and orderly”, and the overall monotonous but colorful are the color matching characteristics of acid poster design. Metal, Fluid, technological future, sharp geometry, bold and bright color matching are the main color matching styles. On this basis, it is necessary to transform and upgrade from the three levels of acid color form, color content and color theme, attach great importance to the priority of social benefits, and help the sustainable development of the poster design industry.