红色文创产品设计开发新思路

Red Creative Product Design and Development of New Ideas

随着中国经济的高速发展,年轻一代的消费者对产品文化内涵及对富有感性的消费形式的需求提升,以盲盒手办的形式打造红色文创产品,是挖掘红色文化资源、传承红色基因的良药。通过对泡泡玛特公司开发的盲盒手办为主要研究对象,探讨可应用于红色文创产品开发的路径,以期为红色文创产业的发展提供相应思路,从而提升红色文化传播力,起到弘扬正能量的作用。

With the rapid development of China’s economy, the demand of young consumers for cultural connotations and perceptual forms of consumption has been increasing. Through the study of the Blind Box Handlers developed by Bubble Mart Company, this paper discusses the path of application to the development of red creative products, so as to provide corresponding ideas for the development of the red creative industry, thus enhancing the power of red cultural communication and playing a role in carrying forward positive energy.