浅谈视觉传达设计在新媒体中的表现形式

On the Manifestation of Visual Communication Design in New Media

随着新媒体传播的兴起,视觉传达设计也面临新的发展,新媒体发展具有较多的优势,其方便快捷,但是也需要将这些信息融合,这样能够满足设计要求。视觉传达设计在新媒体时代需要有创新性和交互性,需要满足受众的情感需求。本文是针对视觉传达设计在新媒体中的表现形式进行分析,在新媒体背景下进行视觉传达设计,结合视觉传达设计作品进行研究,为相关人员提供指导。

With the rise of new media communication, visual communication design is also facing new adjustments.The development of new media has more advantages. It is convenient and fast, but it also needs to integrate these information to meet the design requirements. Visual communication design needs to be innovative and interactive in the new media era, and needs to meet the emotional needs of the audience. This paper analyzes the expression forms of visual communication design in new media, carries out visual communication design in the context of new media, and studies visual communication design works to provide guidance for relevant personnel.