浅析插画手法在文创设计中的应用——以“西游记”为例

Analysis on the Application of Illustration Technique in Cultural and Creative Design——Taking “Journey to the West” As an Example

在科技飞快发展的现代,文创产品是一种文化艺术代表。合理开发设计和运用推动民族文化的发展,提高我国文化输出实力。《西游记》作为中国四大古典名著之一,整本书的故事情节都是围绕“取经”这一中心事件展开,在作者的精彩编绘下,叙述了丰富的故事内容的同时,还反映当时的社会背景,突出了人物形象的特征。《西游记》里的角色造型及特征从过去到现在不断地被重塑。本设计选取狮驼岭、白虎岭、乌鸡国等八个地方的故事为对象进行创作。设计中通过插画的形式表现,融合文化创意,设计角色形象和场景并制作文创,以达到弘扬传统民族文化和宣扬正能量精神的作用。

With the rapid development of Science and technology in modern times, creative products is a representative of culture and art. The reasonable development design and the utilization impels the national culture the development,enhances our country culture output strength. Journey to the West, as one of the four classical masterpieces in China, the whole plot of the book revolves around the central event of“Learning Scriptures”, it also reflects the social background and features of prominent characters. The characters and characters in journey to the West have been reshaped from the past to the present. This design selects the story of eight places such as Shidaoling, Baihuling and Wuji Kingdom as the object to create. In order to carry forward the traditional national culture and the positive energy spirit, it is necessary to combine the cultural creativity, design the role image and the scene and make the literary creation through the illustration.