桃花坞木刻年画在现代文创产品设计中的应用研究

Research on the Application of Taohuawu Woodcut New Year Pictures in the Design of Modern Cultural and Creative Products

桃花坞木刻年画作为我国四大年画艺术之一,其鲜艳的色彩、精湛的工艺,充满着丰富的文化内涵。这一文化瑰宝也是现代文创产品设计的重要灵感来源和丰富的素材宝库。基于此,为传承、创新桃花坞木刻年画非遗文化,为现代文创产品奠定文化基础,本文在明晰桃花坞木刻年画内涵的基础上,探索桃花坞木刻年画在现代文创产品设计中的应用策略,旨在为传统艺术助力文创产品设计创新发展提供新思路。

Taohuawu woodcut New Year pictures, as one of the four arts of New Year pictures in my country, its bright colors, exquisite craftsmanship and rich cultural connotations are not only an important source of inspiration for the design of modern cultural and creative products and a treasure trove of rich materials. Based on this, in order to inherit and innovate the Taohuawu woodcut New Year’s intangible cultural heritage culture and lay a cultural foundation for modern cultural and creative products, this paper explores the application of Taohuawu woodcut New Year pictures in the design of modern cultural and creative products on the basis of clarifying the connotation of Taohuawu woodcut New Year pictures The strategy aims to provide new ideas for traditional art to help the innovation and development of cultural and creative product design.