儿童食品包装中卡通元素的应用

The Application of Cartoon Elements in Children’s Food Packaging

儿童食品一直以来都是食品分类中的一个重要分支,其食品质量与商品包装一直以来也受到社会的关注。在其食品包装设计中不仅需要符合美学规律与设计技巧,还要在设计包装时充分调研儿童的消费心理与家长的审美引导。优秀的儿童食品包装应当在外观造型、色彩分布、图案与文字的使用、包装材料工艺等各个方面进行设计与研究,它是一项极具个性化与调研属性的设计。现如今社会儿童食品包装无论是从食品的安全性、包装的趣味性、图形的创意性等方面都是十分重视,同时一个优秀的儿童食品包装设计也可以为商品带来竞争力,促进消费者的购买欲望。本文从儿童的消费心理与家长的审美引导出发,结合设计作品分析其包装设计中的各个视觉要素,对儿童食品包装中的卡通元素进行分析阐述。

Children’s food has always been an important branch of food classification, and its food quality and commodity packaging have always been concerned by the society.In its food packaging design, it is not only necessary to conform to the aesthetic rules and design skills, but also to fully investigate the children’s consumer psychology and parents’ aesthetic guidance in designing the packaging.Excellent children’s food packaging should be designed and studied in the appearance of the shape, color distribution, the use of patterns and text, packaging materials and technology and other aspects, it is a very personalized and research attributes of the design.Nowadays, children’s food packaging attaches great importance to the safety of food, interesting packaging, creative graphics and other aspects. At the same time, an excellent children’s food packaging design can also bring competitiveness to the goods and promote consumers’ desire to buy.Based on children’s consumer psychology and parents’ aesthetic guidance, this paper analyzes the various visual elements in the packaging design in combination with the design works, and analyzes the cartoon elements in children’s food packaging.