基于消费文化背景下的网络广告设计探讨

Discussion on Online Advertising Design Based on Consumer Culture

消费文化对人们的日常生活产生了诸多影响,广告作为产品和消费的附属产物,需要积极适应这种文化的特点。消费者日趋多元和个性化的需求给网络广告设计提出了新挑战。为此,需要深入研究消费文化背景下的网络广告设计策略,提高广告的影响力。

Consumer culture has had many effects on people’s daily life. Advertising, as a subsidiary product of products and consumption, needs to actively adapt to the characteristics of this culture. The increasingly diverse and personalized needs of consumers pose new challenges to the design of online advertising. Therefore, it is necessary to deeply study the design strategies of online advertising under the background of consumer culture to improve the influence of advertising.