我国农村电商健康发展还需厘清几个基本问题

Several Basic Problems Need to Be Clarified on the Healthy Development of Rural E-commerce in China

农村电商的快速发展促进了乡村产业振兴,激活了小城镇建设,提高了农民的收入和生活质量,缩小了城乡差距,成为各地政府重点发展对象。但由于对农村电商作用预期过高,加上政绩考核压力大,一些地方政府过于乐观,不顾本地实际上马大量的农村电商项目,导致农村电商产业发展过于超前,投资过剩,造成资源的严重浪费。只有对农村电商进行合理定位,正确认识政府的作用,抓住农村电商发展的重点,积极创造条件提高农业现代化水平,加快农村产业集群的产业结构升级,加强农村电商基础设施建设,才能减少农村电商发展政策的盲目性,为农村电商的健康发展创造良好条件,夯实乡村振兴的产业基础,提高农民收入,缩小城乡差距,促进共同富裕。

The rapid development of rural e-commerce has promoted the revitalization of rural industries,activated the construction of small towns,improved farmers’income and quality of life,narrowed the gap between urban and rural areas,and has become the key development target of local governments.However,due to the exaggeration of the role of rural e-commerce and the over-expected expectations,coupled with the competition for political achievements and the pressure of rural revitalization,some local governments are overly optimistic and ignore the fact that there are a large number of rural e-commerce projects in the local area,resulting in the development of rural e-commerce industry is too advanced,investment excessive,resulting in a serious waste of resources.Only by rationally positioning rural e-commerce,correctly understanding the role of the government,grasping the key points of rural e-commerce development,actively creating conditions to improve the level of agricultural modernization,accelerating the upgrading of the industrial structure of rural industrial clusters,and strengthening the construction of rural e-commerce infrastructure,can the reduction of The blindness of rural e-commerce development policies creates favorable conditions for the healthy development of rural e-commerce,consolidates the industrial foundation for rural revitalization,increases farmers’income,narrows the gap between urban and rural areas,and promotes common prosperity.