摘要
为适应直播卫星平台移动化数字化转型发展,直播卫星户户通用户管理系统建设了基于H5的移动端微信平台,为直播卫星用户办理业务提供便利。本文通过对插码技术的研究,提出对直播卫星H5微信平台进行用户数据挖掘、用户行为画像等运营分析手段,并对运营分析系统进行设计和实现。
In order to adapt to the development of mobile and digital transformation of live broadcast satellite platform,the live broadcast satellite DTH subscriber management system has built a mobile wechat platform based on H5,which provides convenience for live satellite users to handle business.This paper studies the interpolation technology,puts forward the operation analysis means such as subscriber data mining and subscriber behavior portrait on the live broadcast satellite H5 wechat platform,and designs and implements the operation analysis system.
作者
刘佳婧
Liu Jiajing(Administrative Center for the DTH Service in China,NRTA,Beijing 100866,China)
出处
《广播与电视技术》
2022年第6期109-111,共3页
Radio & TV Broadcast Engineering
关键词
插码技术
H5
运营分析
用户行为
Code insertion
H5
Operation analysis
User behavior