微媒体时代大学生主流意识形态认同的困境与策略

The Dilemma and Strategies of College Students’ Mainstream Ideological Identity in the Micro-media Era

微媒体的发展一方面使受众有更为广泛的渠道获取信息和自主表达思想,另一方面也给我国主流意识形态建设带来了新的困境和挑战。大学生作为微媒体的主要受众群体,已经深度融入微媒体时代。在深入分析主流意识形态认同面临的困境的基础上,通过提高大学生微媒介素养、提升主流意识形态传播的吸引力、营造风清气正的网络空间等措施,进一步增强大学生对主流意识形态的认同感。

On the one hand, the development of micro-media has enabled audiences to have a wider range of channels to obtain information and express ideas independently. On the other hand, it has also brought new difficulties and challenges to the construction of mainstream ideology in our country. As the main audience of micro-media, college students have deeply integrated into the micro-media era. On the basis of in-depth analysis of the difficulties faced by the mainstream ideological identity, we can further enhance the college students’ sense of identity with mainstream ideology by improving the micro-media literacy of college students, enhancing the attractiveness of mainstream ideology communication, and creating a clean and vigorous cyberspace.