基于非遗视角的安徽祁门红茶视频传播现状研究

Research on the Present Situation of Video Transmission of Keemun Black Tea in Anhui Based on the Perspective of Intangible Cultural Heritage

非物质文化遗产是古人留下的宝贵财富,但是很多非遗正面临着失传的危机,通过多途径保护非遗成为后人需要关注的问题,而视频作为现代人高度欢迎的传播方式,可以成为非遗保护的有效方式。在纪实的同时,故事的融入让视频作品中的非遗更添烟火气息。本文从祁门红茶这一非遗入手,探讨视频作品对于祁门红茶的传播意义,总结分析祁红视频作品的创作困境,以期为以后祁红类视频乃至非遗类题材视频的创作与发展提供有效的建议。

Intangible cultural heritage is a valuable asset left by the ancients, but many intangible cultural heritages are facing the crisis of being lost. Protecting intangible cultural heritage through multiple channels has become a concern for future generations, and video is a highly welcome dissemination of modern people. It can become an effective way of intangible cultural heritage protection. At the same time as documentary, the integration of the story makes the intangible cultural heritage in the video work more pyrotechnic. This article starts with the intangible heritage of Keemun black tea, discusses the significance of video works for the dissemination of Keemun black tea, summarizes and analyzes the creative dilemma of Qi Hong’s video works, and hopes to provide for the creation and development of Qi Hong videos and eve n non-heritage theme videos in the future Effective advice.