“非遗+教育”视域下的新媒体传播与创新性设计研究——以湘西土家织锦技艺为例

Research on new media communication and innovative design from the perspective of “intangible cultural heritage+education”: taking Tujia brocade technology in Western Hunan as an example

土家织锦,土家语称为“西兰卡普”,距今已有上千年历史,于2006年列入首批国家非物质文化遗产名录。文章从“非遗+教育”的角度出发,研究湘西土家织锦技艺所面临的传承和发展困境,以传播非遗文化教育为目标,探讨其在新媒体蓬勃发展时代传承与创新设计的可行性。依托湘西土家织锦之乡苗儿滩镇丰富的土家织锦技艺资源,结合互联网和移动终端的新媒体交互设计,并将理论运用于实际设计案例中,探索性研究设计—《花织了》App,以儿童为目标用户,通过游戏方式科普织锦知识,扩大传播范围。

Tujia brocade, called “Xilan Kapu” in Tujia language, has a history of thousands of years and was listed in the first batch of national intangible cultural heritage in 2006. From the perspective of “intangible cultural heritage+education”,this paper studies the inheritance and development difficulties faced by Tujia brocade technology in Western Hunan, aims to spread intangible cultural education, and discusses the feasibility of its inheritance and innovative design in the era of vigorous development of new media. Relying on the rich technical resources of Tujia brocade in Miao’ertan Town, the hometown of Tujia brocade in Western Hunan, combined with the new media interaction design of Internet and mobile terminal,and applying the theory to the actual design case, the exploratory research and design of “Huazhiliao” App takes children as the target user, popularizes brocade knowledge through games and expands the scope of dissemination.